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1. Sponsorship effectivness and its impact on consumers' attitudes
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102 | $a CZ | |
200 | 1- | $a Sponsorship effectivness and its impact on consumers' attitudes $f Kamila Rubaninská |
301 | $a 2316063/08 | |
330 | $a Prieskum v oblasti problematiky sponzorstva. Sponzorstvo ako nástroj marketingovej komunikácie. Cieľ a metodológia. Výsledky. Vnímanie sponzorstva. Spotrebitelia a sponzorstvo. Diskusia a závery. | |
463 | -1 | $1 010 $a 978-80-210-4815-7 $1 200 1 $a New economic challenges $e 1st international PhD students conference, Brno, 21.1. - 22.1. 2009 $v S. 461-467 $1 210 $a Brno $c Masaryk University $d 2009 |
610 | 1- | $9 eu_un_auth*h0005873 $a sponzorovanie |
610 | 1- | $9 eu_un_auth*h0002125 $a firmy |
610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
610 | 1- | $9 eu_un_auth*h0001924 $a efektívnosť |
610 | 1- | $9 eu_un_auth*h0005900 $a spotrebitelia |
610 | 1- | $9 eu_un_auth*h0004552 $a postoje |
610 | 1- | $9 eu_un_auth*h0003292 $a metodológia |
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700 | -1 | $3 eu_un_auth*0014170 $a Rubaninská $b Kamila $4 070 $p EUBOBFKMA $9 100 $T Katedra marketingu OBF |
801 | -0 | $a SK $b BA004 $c 20100119 $g AACR2 |