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1. Publicitor
SYS | 0111018 | |
---|---|---|
LBL | $$$$$nam$$22$$$$$$$$450$ | |
005 | 20240226090541.5 | |
010 | $a 978-2-10-051972-9 | |
100 | $a 20100302d2008łłłłm$$y0sloc0103$$$$ba | |
101 | 0- | $a fre |
102 | $a FR | |
200 | 1- | $a Publicitor $e communication 360 degré on line off line $f Jacques Lendrevie - Arnaud de Baynast avec la collaboration de Catherine Emprin |
205 | $a 7e éd. | |
210 | $a Paris $c DUNOD $d 2008 | |
215 | $a 669 s. | |
610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
610 | 1- | $9 eu_un_auth*h0005138 $a propagácia |
610 | 1- | $9 eu_un_auth*h0003336 $a médiá |
610 | 1- | $9 eu_un_auth*h0005048 $a produkty |
610 | 1- | $9 eu_un_auth*h0007570 $a známky ochranné |
610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
610 | 1- | $9 eu_un_auth*h0003223 $a marketing priamy |
610 | 1- | $9 eu_un_auth*h0004797 $a predaj |
610 | 1- | $9 eu_un_auth*0027096 $a komunikácia masmediálna |
675 | $a 659.1 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000351 $x Propagácia. Reklama | |
700 | -1 | $3 eu_un_auth*p0030212 $a Lendrevie $b Jacques $4 070 |
701 | -1 | $3 eu_un_auth*0033751 $a de Baynast $b Arnaud $4 070 |
701 | -1 | $3 eu_un_auth*0033752 $a Emprin $b Catherine $4 070 |
801 | -0 | $a SK $b BA004 $c 20100302 $g AACR2 |