Vytlačiť
1. Mercator
SYS | 0111019 | |
---|---|---|
LBL | $$$$$nam$$22$$$$$$$$450$ | |
005 | 20240314093114.8 | |
010 | $a 978-2-10-053441-8 | |
100 | $a 20100302d2009łłłłm$$y0sloc0103$$$$ba | |
101 | 0- | $a fre |
102 | $a FR | |
200 | 1- | $a Mercator $e théories et nouvelles pratiques du marketing $f J. Lendreviev - J. Lévy - D. Lindon |
205 | $a 9e éd. | |
210 | $a Paris $c DUNOD $d 2009 | |
215 | $a 1230 s. | |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0006459 $a teória a prax |
610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
610 | 1- | $9 eu_un_auth*h0006599 $a trh |
610 | 1- | $9 eu_un_auth*h0005650 $a segmentácia trhu |
610 | 1- | $9 eu_un_auth*h0005048 $a produkty |
610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
610 | 1- | $9 eu_un_auth*h0005745 $a služby |
610 | 1- | $9 eu_un_auth*h0003766 $a obchod |
610 | 1- | $9 eu_un_auth*h0004180 $a plánovanie |
610 | 1- | $9 eu_un_auth*h0002881 $a kontrola podniková |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*p0030212 $a Lendrevie $b Jacques $4 070 |
701 | -1 | $3 eu_un_auth*0033755 $a Lévy $b Julien $4 070 |
701 | -1 | $3 eu_un_auth*p0030213 $a Lindon $b Denis $4 070 |
801 | -0 | $a SK $b BA004 $c 20100302 $g AACR2 |