Vytlačiť
1. Kellog on branding
SYS | 0116604 | |
---|---|---|
LBL | $$$$$nam$$22$$$$$$$$450$ | |
005 | 20221129082725.7 | |
010 | $a 0-471-69016-3 | |
010 | $a 978-0-471-69016-0 | |
100 | $a 20100809d2005łłłłm$$y0sloc0103$$$$ba | |
101 | 0- | $a eng |
102 | $a US | |
200 | 1- | $a Kellog on branding $e <the> marketing faculty of the Kellogg School of Management $f edited by: Alice M. Tybout and Tim Calkins $g foreword by: Philip Kotler |
210 | $a Hoboken $c Wiley $d 2005 | |
215 | $a 334 s. | |
610 | 1- | $9 eu_un_auth*h0007567 $a značky výrobné |
610 | 1- | $9 eu_un_auth*h0005048 $a produkty |
610 | 1- | $9 eu_un_auth*h0006575 $a tovar |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0003188 $a manažment |
610 | 1- | $9 eu_un_auth*h0002981 $a kultúra podniková |
610 | 1- | $9 eu_un_auth*0011470 $a stratégia podnikateľská |
610 | 1- | $9 eu_un_auth*h0007564 $a značky kvality |
675 | $a 620.2 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000259 $x Náuka o tovare. Tovaroznalectvo | |
702 | -1 | $3 eu_un_auth*0035324 $a Tybout $b Alice M. $4 340 |
702 | -1 | $3 eu_un_auth*0035326 $a Calkins $b Tim $4 340 |
801 | -0 | $a SK $b BA004 $c 20100809 $g AACR2 |