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1. Marketing management
SYS | 0121672 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240226124356.0 | |
010 | $a 978-0-13-038792-9 | |
010 | $a 0-13-038792-4 | |
100 | $a 20101112d2011łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a US | |
200 | 1- | $a Marketing management $f Russell S. Winer, Ravi Dhar |
205 | $a 4th ed. $b International edition | |
210 | $a Upper Saddle River $c Pearson/Prentice Hall $d 2011 | |
215 | $a 506 s. | |
610 | 1- | $9 eu_un_auth*h0003218 $a marketing manažment |
610 | 1- | $9 eu_un_auth*h0003185 $a manažéri |
610 | 1- | $9 eu_un_auth*h0003228 $a marketing strategický |
610 | 1- | $9 eu_un_auth*h0001109 $a analýzy |
610 | 1- | $9 eu_un_auth*h0007184 $a výskum |
610 | 1- | $9 eu_un_auth*h0005502 $a rozhodovanie |
610 | 1- | $9 eu_un_auth*h0005048 $a produkty |
610 | 1- | $9 eu_un_auth*h0002808 $a komunikácia |
610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
610 | 1- | $9 eu_un_auth*h0002655 $a kanály distribučné |
610 | 1- | $9 eu_un_auth*h0003223 $a marketing priamy |
610 | 1- | $9 eu_un_auth*h0004797 $a predaj |
610 | 1- | $9 eu_un_auth*0009569 $a riadenie vzťahov so zákazníkmi |
610 | 1- | $9 eu_un_auth*h0005745 $a služby |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*p0041039 $a Winer $b Russell S. $4 070 |
701 | -1 | $3 eu_un_auth*0036826 $a Dhar $b Ravi $4 070 |
801 | -0 | $a SK $b BA004 $c 20101112 $g AACR2 |