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1. Pricing strategy
SYS | 0137242 | |
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LBL | 00000nam--22^^^^^---450- | |
005 | 20240226124418.9 | |
010 | $a 978-1-111-57129-0 | |
010 | $a 1-111-57129-5 | |
100 | $a 20111010d2012łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a US | |
200 | 1- | $a Pricing strategy $e setting price levels, managing price discounts & establishing price structures $f Tim J. Smith |
205 | $a internat. ed. | |
210 | $a Mason $c South-Western Cengage Learning $d 2012 | |
215 | $a xxii, 318 s. | |
610 | 1- | $9 eu_un_auth*h0004421 $a politika cenová |
610 | 1- | $9 eu_un_auth*h0006037 $a stratégia podniková |
610 | 1- | $9 eu_un_auth*h0001376 $a ceny |
610 | 1- | $9 eu_un_auth*h0002304 $a hodnota |
610 | 1- | $9 eu_un_auth*h0006662 $a tvorba cien |
610 | 1- | $9 eu_un_auth*h0006324 $a štruktúra cien |
675 | $a 338.5 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000174 $x Ceny. Tvorba cien. Druhy cien | |
700 | -1 | $3 eu_un_auth*0043656 $a Smith $b Tim J. $4 070 |
801 | -0 | $a SK $b BA004 $c 20111010 $g AACR2 |