Vytlačiť
1. Wiley international encyclopedia of marketing
SYS | 0146518 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240313134501.3 | |
010 | $a 978-1-405-16178-7 | |
100 | $a 20120117d2011łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a GB | |
200 | 1- | $a Wiley international encyclopedia of marketing $f edited by: Michael A. Belch and George E. Belch $h Volume 4 $i Advertising and integrated communication |
210 | $a Chichester $c Wiley $d 2011 | |
215 | $a 221 s. | |
610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
610 | 1- | $9 eu_un_auth*h0002808 $a komunikácia |
610 | 1- | $9 eu_un_auth*h0004404 $a pojmy |
610 | 1- | $9 eu_un_auth*h0006545 $a terminológia |
675 | $a 03 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000014 $x Všeobecné encyklopédie | |
702 | -1 | $3 eu_un_auth*p0024753 $a Belch $b Michael A. $4 340 |
702 | -1 | $3 eu_un_auth*p0024752 $a Belch $b George E. $4 340 |
801 | -0 | $a SK $b BA004 $c 20120117 $g AACR2 |