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1. Principles of marketing
SYS | 0147921 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240312115936.6 | |
010 | $a 978-0-273-75243-1 | |
010 | $a 0-273-75243-X | |
100 | $a 20120214d2012łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a GB | |
200 | 1- | $a Principles of marketing $f Philip Kotler, Gary Armstrong |
205 | $a 14th ed. $b global edition | |
210 | $a Harlow $c Pearson Education $d 2012 | |
215 | $a 136 s. $e 1 príloha: mymarketinglab | |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0005900 $a spotrebitelia |
610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
610 | 1- | $9 eu_un_auth*h0004711 $a práca s verejnosťou |
610 | 1- | $9 eu_un_auth*h0004322 $a podpora predaja |
610 | 1- | $9 eu_un_auth*h0007080 $a výhody konkurenčné |
610 | 1- | $9 eu_un_auth*h0007593 $a zodpovednosť spoločenská |
610 | 1- | $9 eu_un_auth*h0002020 $a etika |
610 | 1- | $9 eu_un_auth*h0004211 $a plán marketingový |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*p0021091 $a Kotler $b Philip $4 070 |
701 | -1 | $3 eu_un_auth*p0037972 $a Armstrong $b Gary $4 070 |
801 | -0 | $a SK $b BA004 $c 20120214 $g AACR2 |