Vytlačiť
1. The impact of financial and economic crisis on human resources management as part of international marketing strategies of the banking sector in Slovakia
:ZORKÓCIOVÁ, Otília - JAMBOROVÁ, Erika Mária. The impact of financial and economic crisis on human resources management as part of international marketing strategies of the banking sector in Slovakia. In Czech Republic and Slovakia in international trade and business 2012 : proceedings of 12th international joint conference : april 26, 2012; Prague, Czech Republic and Bratislava, Slovakia : international competitiveness & new challenges in response to economic crises. - Praha : University of Economics, Prague, Oeconomica Publishing house, 2012. ISBN 978-80-245-1876-3, s. 39-63. VEGA 1/1185/12. 1/1185/12, VEGA, Zmeny v spotrebiteľských trendoch podmienené dosahmi finančno-hospodárskej (spoločenskej) krízy, ich odraz v modifikáciách marketingových programov podnikateľských subjektov v snahe udržania ich konkurencieschopnosti na medzinárodných trhoch (s aplikáciou na podmienky EÚ s akcentom na SR).