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1. Marketing metrics
SYS | 0168468 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240306135828.1 | |
010 | $a 978-0-13-705829-7 | |
010 | $a 0-13-705829-2 | |
100 | $a 20130605d2010łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a US | |
200 | 1- | $a Marketing metrics $e <the> definitive guide to measuring marketing performance $f Paul W. Farris ... [et al.] |
205 | $a 2nd ed. | |
210 | $a Upper Saddle River $c Pearson Education/Prentice Hall $d 2010 $d 6th printing 2012 | |
215 | $a xv, 414 s. | |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*0026905 $a výskum marketingový |
610 | 1- | $9 eu_un_auth*h0003417 $a modely matematické |
610 | 1- | $9 eu_un_auth*h0005048 $a produkty |
610 | 1- | $9 eu_un_auth*h0004539 $a portfólio |
610 | 1- | $9 eu_un_auth*h0007368 $a zákazníci |
610 | 1- | $9 eu_un_auth*h0005420 $a riadenie predaja |
610 | 1- | $9 eu_un_auth*h0004421 $a politika cenová |
610 | 1- | $9 eu_un_auth*h0005138 $a propagácia |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*0050374 $a Farris $b Paul W. $4 070 |
701 | -1 | $3 eu_un_auth*0050645 $a Bendle $b Neil T. $4 070 |
701 | -1 | $3 eu_un_auth*0050646 $a Pfeifer $b Phillip E. $4 070 |
801 | -0 | $a SK $b BA004 $c 20130605 $g AACR2 |