Vytlačiť
1. Attitude toward advertising in general and attitude toward a specific type of advertising - a first empirical approach
DIANOUX, Christian - LINHART, Zdeněk - VNOUČKOVÁ, Lucie. Attitude toward advertising in general and attitude toward a specific type of advertising - a first empirical approach. In Journal of Competitiveness : odborný vědecký časopis z oblasti managementu a ekonomiky. - Zlín : Fakulta managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně. ISSN 1804-1728, 2014, no. 1, s. 87-103.