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1. Strategic advertising management
SYS | 0226067 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20230109072836.3 | |
010 | $a 978-0-19-870365-5 | |
100 | $a 20170112d2016łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a GB | |
200 | 1- | $a Strategic advertising management $f Larry Percy, Richard Rosenbaum-Elliott |
205 | $a 5th ed. | |
210 | $a Oxford $c Oxford University Press $d 2016 | |
215 | $a xxiv, 429 s. | |
610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
610 | 1- | $9 eu_un_auth*h0005138 $a propagácia |
610 | 1- | $9 eu_un_auth*h0003197 $a manažment strategický |
610 | 1- | $9 eu_un_auth*h0004203 $a plánovanie strategické |
610 | 1- | $9 eu_un_auth*h0004220 $a plán strategický |
610 | 1- | $9 eu_un_auth*h0003336 $a médiá |
610 | 1- | $9 eu_un_auth*0045298 $a vzťahy s verejnosťou |
610 | 1- | $9 eu_un_auth*h0004797 $a predaj |
610 | 1- | $9 eu_un_auth*h0005873 $a sponzorovanie |
610 | 1- | $9 eu_un_auth*0058032 $a umiestňovanie produktov |
610 | 1- | $9 eu_un_auth*h0001186 $a balenie |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
675 | $a 659.1 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000351 $x Propagácia. Reklama | |
700 | -1 | $3 eu_un_auth*p0049809 $a Percy $b Larry $4 070 |
701 | -1 | $3 eu_un_auth*0065266 $a Rosenbaum-Elliott $b Richard $4 070 |
801 | -0 | $a SK $b BA004 $c 20170112 $g AACR2 |