Vytlačiť
1. Requirements for brand managers and product managers responsible for competitiveness of product and brands
WROBLOWSKÁ, Zuzana. Requirements for brand managers and product managers responsible for competitiveness of product and brands. In Journal of Competitiveness : odborný vědecký časopis z oblasti managementu a ekonomiky. - Zlín : Fakulta managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně, 2016. ISSN 1804-1728, 2016, no. 3, pp. 5–21 online.