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1. Marketing
SYS | 0239911 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240417114613.1 | |
010 | $a 978-80-557-1231-4 | |
100 | $a 20180202d2017łłłłm--y0sloc0103----ba | |
101 | 0- | $a slo |
102 | $a SK | |
200 | 1- | $a Marketing $e vybrané kapitoly $f Eva Poliačiková |
210 | $a Banská Bystrica $c BELIANUM $d 2017 | |
215 | $a 141 s. | |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0005404 $a riadenie |
610 | 1- | $9 eu_un_auth*h0003220 $a marketing mix |
610 | 1- | $9 eu_un_auth*h0005650 $a segmentácia trhu |
610 | 1- | $9 eu_un_auth*h0003604 $a nákup |
610 | 1- | $9 eu_un_auth*h0005924 $a správanie spotrebiteľa |
610 | 1- | $9 eu_un_auth*h0003397 $a modely |
610 | 1- | $9 eu_un_auth*h0005502 $a rozhodovanie |
610 | 1- | $9 eu_un_auth*h0005048 $a produkty |
610 | 1- | $9 eu_un_auth*h0001109 $a analýzy |
610 | 1- | $9 eu_un_auth*h0001376 $a ceny |
610 | 1- | $9 eu_un_auth*h0006662 $a tvorba cien |
610 | 1- | $9 eu_un_auth*h0001720 $a distribúcia |
610 | 1- | $9 eu_un_auth*h0002655 $a kanály distribučné |
610 | 1- | $9 eu_un_auth*h0006956 $a veľkoobchod |
610 | 1- | $9 eu_un_auth*h0003176 $a maloobchod |
610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
610 | 1- | $9 eu_un_auth*0009350 $a mix komunikačný |
610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
610 | 1- | $9 eu_un_auth*0045298 $a vzťahy s verejnosťou |
610 | 1- | $9 eu_un_auth*h0003223 $a marketing priamy |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*0007849 $a Poliačiková $b Eva $4 070 |
712 | 02 | $3 eu_un_auth*k0002084 $a Univerzita Mateja Bela v Banskej Bystrici $b Ekonomická fakulta $4 070 |
801 | -0 | $a SK $b BA004 $c 20180202 $g AACR2 |