Vytlačiť
1. Principles of Marketing Engineering and Analytics
SYS | 0246896 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240221114323.1 | |
010 | $a 9780985764821 $b (vzadu na obale) | |
010 | $a 978-0-9857648-2-1 | |
100 | $a 20180810d2017łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a US | |
200 | 1- | $a Principles of Marketing Engineering and Analytics $f Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn |
205 | $a 3rd Edition | |
210 | $a State College $c DecisionPro $d 2017 | |
215 | $a 305 s. | |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0002570 $a inžinierstvo environmentálne |
610 | 1- | $9 eu_un_auth*h0005502 $a rozhodovanie |
610 | 1- | $9 eu_un_auth*h0001109 $a analýzy |
610 | 1- | $9 eu_un_auth*h0003627 $a nástroje marketingové |
610 | 1- | $9 eu_un_auth*h0007368 $a zákazníci |
610 | 1- | $9 eu_un_auth*h0002304 $a hodnota |
610 | 1- | $9 eu_un_auth*0034131 $a segmentácia |
610 | 1- | $9 eu_un_auth*h0003207 $a mapy |
610 | 1- | $9 eu_un_auth*h0005063 $a prognózovanie |
610 | 1- | $9 eu_un_auth*h0003304 $a metódy |
610 | 1- | $9 eu_un_auth*h0005048 $a produkty |
610 | 1- | $9 eu_un_auth*h0001691 $a digitalizácia |
610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*p0023726 $a Lilien $b Gary L. $4 070 |
701 | -1 | $3 eu_un_auth*0061130 $a Rangaswamy $b Arvind $4 070 |
701 | -1 | $3 eu_un_auth*0061131 $a De Bruyn $b Arnaud $4 070 |
801 | -0 | $a SK $b BA004 $c 20180810 $g AACR2 |