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1. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
:ANDREWS, J. Craig - SHIMP, Terence A. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 10th Edition. Boston : CENGAGE Learning, 2018. 635 s. ISBN 978-1-337-28265-9. [Počet ex. : 1, z toho voľných 0, prezenčne 1]