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1. Principles of Marketing
SYS | 0264951 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240221114322.2 | |
010 | $a 978-1-292-26956-6 $b (print) | |
010 | $a 978-1-292-26960-3 $b (PDF) | |
010 | $a 978-1-292-26961-0 $b (ePub) | |
100 | $a 20200625d2020łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a GB | |
200 | 1- | $a Principles of Marketing $f Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He |
205 | $a 8th European Edition | |
210 | $a Harlow $c Pearson $d 2020 | |
215 | $a 689 s. | |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0007368 $a zákazníci |
610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
610 | 1- | $9 eu_un_auth*h0002460 $a informácie |
610 | 1- | $9 eu_un_auth*h0005924 $a správanie spotrebiteľa |
610 | 1- | $9 eu_un_auth*h0005048 $a produkty |
610 | 1- | $9 eu_un_auth*h0005745 $a služby |
610 | 1- | $9 eu_un_auth*0053088 $a značky |
610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
610 | 1- | $9 eu_un_auth*h0007080 $a výhody konkurenčné |
610 | 1- | $9 eu_un_auth*h0007593 $a zodpovednosť spoločenská |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*p0021091 $a Kotler $b Philip $4 070 |
701 | -1 | $3 eu_un_auth*p0037972 $a Armstrong $b Gary $4 070 |
701 | -1 | $3 eu_un_auth*0079216 $a Harris $b Lloyd C. $4 070 |
701 | -1 | $3 eu_un_auth*0079217 $a He $b Hongwei $4 070 |
801 | -0 | $a SK $b BA004 $c 20200625 $g AACR2 |