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1. Behavioural Research for Marketing
SYS | 0291376 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20230413120847.1 | |
010 | $a 978-0-367-77133-1 $b (pbk) | |
010 | $a 978-0-367-77131-7 $b (hbk) | |
017 | 70 | $a 10.4324/9781003169932 $2 DOI |
100 | $a 20230302d2023łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a GB | |
200 | 1- | $a Behavioural Research for Marketing $e A Practitioner's Handbook $f Julian Adams |
205 | $a 1st Edition | |
210 | $a Abingdon $c Routledge/Taylor & Francis Group $d 2023 | |
215 | $a 201 s. | |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0005923 $a správanie sociálne |
610 | 1- | $9 eu_un_auth*h0005924 $a správanie spotrebiteľa |
610 | 1- | $9 eu_un_auth*h0004064 $a osobnosť |
610 | 1- | $9 eu_un_auth*h0003492 $a motivácia |
610 | 1- | $9 eu_un_auth*0048951 $a ekonómia behaviorálna |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*0087365 $a Adams $b Julian $4 070 |
801 | -0 | $a SK $b BA004 $c 20230302 $g AACR2 |