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1. Innovation as a Catalyst for Sustainability: Examining the Influence of R&D and Patent Activities on the Sustainable Brand Index
:KMETY BARTEKOVÁ, Mária - MAJDÚCHOVÁ, Helena. Innovation as a Catalyst for Sustainability: Examining the Influence of R&D and Patent Activities on the Sustainable Brand Index. - Registrovaný: Scopus. In IDIMT-2024: Changes to ICT, Management, and Business Processes through AI. Interdisciplinary Information Management Talks. IDIMT-2024: Changes to ICT, Management, and Business Processes through AI : 32nd Interdisciplinary Information Management Talks. - Linz : TRAUNER Verlag, 2024. ISBN 978-3-99151-527-2, pp. 203-209. VEGA 1/0465/23, VEGA 1/0462/23.
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