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1. Otto Kleppner's advertising procedure
:RUSSELL, Thomas - VERRILL, Glenn. Otto Kleppner's advertising procedure. 9. ed. Englewood Cliffs : Prentice-Hall, 1986. 665 s. The Prentice-Hall series in marketing. ISBN 0-13-643255-7. [Počet ex. : 1, z toho voľných 1, prezenčne 0]