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1. Trade Marketing, Category Management and Shopper Marketing
:SCHMUTZLER, René. Trade Marketing, Category Management and Shopper Marketing : Organizational Trends in Consumer Goods Marketing and Sales. Hamburg : WHU Publishing, 2016. 231 s. ISBN 978-3-7323-8010-7. [Počet ex. : 1, z toho voľných 0, prezenčne 1]