Vytlačiť
1. Consumer Price Perception and Prefereces
:ANTTILA, Mai. Consumer Price Perception and Prefereces : A Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures. 1. ed. Helsinki : School of Economics and Business Administration, 1990. 312 s. Acta Academiae Oeconomicae Helsingiensis, Nr.73. [Počet ex. : 1, z toho voľných 1, prezenčne 0]