Výsledky vyhľadávania
- BERKEŠ, Andronik. Destinačný marketing a jeho význam pri rozvoji regiónu : bakalárska práca. Školiteľ: Jana Dzuričková. Košice, 2016. 45 s.
kniha
- MARCINOVÁ, Miriama. Marketingová komunikácia podniku pôsobiaceho na B2B trhu : bakalárska práca. Školiteľ: Jana Dzuričková. Košice, 2016. 44 s.
kniha
- KRIVÁKOVÁ, Veronika. Online reklama a jej vplyv na spotrebiteľské správanie : bakalárska práca. Školiteľ: Jana Dzuričková. Košice, 2016. 38 s.
kniha
- DZURIČKOVÁ, Jana - BESLEROVÁ, Stela. Atribučné modely ako nástroj rozhodovania v online marketingu. In Manažment v teórii a praxi : online odborný časopis o nových trendoch v manažmente. - Košice : Katedra manažmentu PHF EU, 2016. ISSN 1336-7137, 2016, roč. 12, č. 1, s. 32-39 online.
článok
- NAŠČÁKOVÁ, Jana - BEDNÁROVÁ, Lucia - TOMČÍKOVÁ, Monika. Economic impact of the energy transition. In Marketing management, trade, financial and social aspects of business. International scientific conference. Marketing management, trade, financial and social aspects of business : conference proceedings of the 3rd international scientific conference : october 22 - 23, 2015, Košice, Slovak Republic. - Košice : Faculty of Business Economics with seat in Košice, 2016. ISBN 978-80-225-4163-3, s. 1-6 CD-ROM. VEGA 1/0708/14, I-15-110-00, 2015. 1/0708/14, VEGA, Udržateľný rozvoj vysokoškolského vzdelávania v manažérskych odboroch.
článok
- DZURIČKOVÁ, Jana - BESLEROVÁ, Stela. Význam atribučných modelov v online marketingu. In Nové trendy v manažmente a marketingu 2016. Vedecký workshop. Nové trendy v manažmente a marketingu 2016 : elektronický zborník abstraktov z vedeckého workshopu : Horný Smokovec, Vysoké Tatry, Slovensko, 28. - 30. 1. 2016. - Košice : Katedra manažmentu PHF EU : Katedra obchodného podnikania PHF EU, 2016. ISBN 978-80-225-4214-2, s. 15 CD-ROM.
článok
- IVANIČKOVÁ, Mariana - SABOLOVÁ, Martina. The Minimum wage and its impact on youth unemployment. In Marketing management, trade, financial and social aspects of business. International scientific conference. Marketing management, trade, financial and social aspects of business : conference proceedings of the 3rd international scientific conference : october 22 - 23, 2015, Košice, Slovak Republic. - Košice : Faculty of Business Economics with seat in Košice, 2016. ISBN 978-80-225-4163-3, s. 71-75 CD ROM. VEGA 1/0708/14, I-15-109-00. 1/0708/14, VEGA, Udržateľný rozvoj vysokoškolského vzdelávania v manažérskych odboroch.
článok
- DZURIČKOVÁ, Jana - LIESKOVSKÁ, Vanda. The Impact of changes in household income on the quality of life in V4 countries. In Marketing management, trade, financial and social aspects of business. International scientific conference. Marketing management, trade, financial and social aspects of business : conference proceedings of the 3rd international scientific conference : october 22 - 23, 2015, Košice, Slovak Republic. - Košice : Faculty of Business Economics with seat in Košice, 2016. ISBN 978-80-225-4163-3, s. 115-119 CD ROM. I-15-111-00, 2015.
článok
- JERGOVÁ, Natália. New trends in marketing communications of enterprises. In Marketing management, trade, financial and social aspects of business. International scientific conference. Marketing management, trade, financial and social aspects of business : conference proceedings of the 3rd international scientific conference : october 22 - 23, 2015, Košice, Slovak Republic. - Košice : Faculty of Business Economics with seat in Košice, 2016. ISBN 978-80-225-4163-3, s. 39-42 CD ROM.
článok
- MANOVÁ, Eva - NIŽNÍKOVÁ, Zuzana. The Importance of financial reporting in small and medium - sized enterprises. In Marketing management, trade, financial and social aspects of business. International scientific conference. Marketing management, trade, financial and social aspects of business : conference proceedings of the 3rd international scientific conference : october 22 - 23, 2015, Košice, Slovak Republic. - Košice : Faculty of Business Economics with seat in Košice, 2016. ISBN 978-80-225-4163-3, s. 152-156 CD ROM. VEGA 1/0292/13, I-15-109-00. 1/0292/13, VEGA, Vývoj a analýzy vplyvov na finančnú výkonnosť v slovenskom priemysle a krajinách EÚ.
článok