Výsledky vyhľadávania
- LUKAČOVIČOVÁ, Zuzana - LOYDLOVÁ, Miroslava. Effective marketing communication of the companies within the Facebook social network. Main trends of effective marketing communication of the companies. In Current challenges of marketing and their application in practice. International scientific conference. Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic. - Zlín : Radim Bačuvčík - VeRBuM, 2014. ISBN 978-80-87500-55-2, pp. 96-104 CD-ROM. VEGA 1/0612/12. 1/0612/12, VEGA, Determinanty úrovne, štruktúry a tendencií v osobnej spotrebe a spotrebiteľskom správaní seniorov v kontexte cenovej a dôchodkovej politiky v SR.
článok
- VASIĽOVÁ, Mária - KRNÁČOVÁ, Paulína. SoLoMo – New Era of Digital Marketing? In Current challenges of marketing and their application in practice. International scientific conference. Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic. - Zlín : Radim Bačuvčík - VeRBuM, 2014. ISBN 978-80-87500-55-2, pp. 105-112 CD-ROM. VEGA 1/0134/14. 1/0134/14, VEGA, Podpora inovácií v distribučných procesoch prostredníctvom zavádzania moderných technológií a optimalizácie logistických činností so zameraním na zníženie záťaže životného prostredia a na zvyšovanie kvality života.
článok
- KITA, Jaroslav et al. Accessibility of largespace food stores - supermarkets and hypermarkets - in the Bratislava retail network in the concept of strategy Europe 2020. In Current challenges of marketing and their application in practice. International scientific conference. Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic. - Zlín : Radim Bačuvčík - VeRBuM, 2014. ISBN 978-80-87500-55-2, pp. 4-9 CD-ROM. VEGA 1/0039/11. 1/0039/11, VEGA, Geografický informačný systém ako zdroj strategickej inovácie podniku z hľadiska posilnenia jeho konkurencieschopnosti.
článok
- FOLVARČÍKOVÁ, Lucia. The increasing importance of shopping centres. In Current challenges of marketing and their application in practice. International scientific conference. Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic. - Zlín : Radim Bačuvčík - VeRBuM, 2014. ISBN 978-80-87500-55-2, pp. 10-17 CD-ROM. VEGA 1/0134/14. 1/0134/14, VEGA, Podpora inovácií v distribučných procesoch prostredníctvom zavádzania moderných technológií a optimalizácie logistických činností so zameraním na zníženie záťaže životného prostredia a na zvyšovanie kvality života.
článok
- KOPANIČOVÁ, Janka - KLEPOCHOVÁ, Dagmar. Do generations matter when marketing water? A study of consumption preferences across Generations X, Y, Z and Swing generation of seniors. In Current challenges of marketing and their application in practice. International scientific conference. Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic. - Zlín : Radim Bačuvčík - VeRBuM, 2014. ISBN 978-80-87500-55-2, pp. 144-152 CD-ROM. VEGA 1/0612/12. 1/0612/12, VEGA, Determinanty úrovne, štruktúry a tendencií v osobnej spotrebe a spotrebiteľskom správaní seniorov v kontexte cenovej a dôchodkovej politiky v SR.
článok
- FILO, Peter et al. The Projectics – the innovation didactic method for marketing study on the vocational schools and universities. In Current challenges of marketing and their application in practice. International scientific conference. Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic. - Zlín : Radim Bačuvčík - VeRBuM, 2014. ISBN 978-80-87500-55-2, pp. 79-89 CD-ROM.
článok
- Current challenges of marketing and their application in practice. International scientific conference. Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic. Reviewers: Jaroslav Kita, Miroslav Karlíček ... [et al.]. 1st Edition. Zlín : Radim Bačuvčík - VeRBuM, 2014. CD-ROM [152 s.]. ISBN 978-80-87500-55-2. [Počet ex. : 1, z toho voľných 0, prezenčne 1]
elektronická kniha
- HASPROVÁ, Mária - LIPIANSKA, Júlia. Selected determinants of the external environment of the educational institution. In Current challenges of marketing and their application in practice. International scientific conference. Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic. - Zlín : Radim Bačuvčík - VeRBuM, 2014. ISBN 978-80-87500-55-2, pp. 128-135 CD-ROM.
článok
- DRÁBIK, Peter - REHÁK, Róbert - ŽÁK, Štefan. New trends of digital marketing in retail. In Current challenges of marketing and their application in practice. International scientific conference. Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic. - Zlín : Radim Bačuvčík - VeRBuM, 2014. ISBN 978-80-87500-55-2, pp. 119-127 CD-ROM. VEGA 1/0134/14. 1/0134/14, VEGA, Podpora inovácií v distribučných procesoch prostredníctvom zavádzania moderných technológií a optimalizácie logistických činností so zameraním na zníženie záťaže životného prostredia a na zvyšovanie kvality života.
článok
- LESÁKOVÁ, Dagmar. Marketing strategies of retailers for senior's segment. In Current challenges of marketing and their application in practice. International scientific conference. Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic. - Zlín : Radim Bačuvčík - VeRBuM, 2014. ISBN 978-80-87500-55-2, pp. 136-143 CD-ROM. VEGA 1/0612/12. 1/0612/12, VEGA, Determinanty úrovne, štruktúry a tendencií v osobnej spotrebe a spotrebiteľskom správaní seniorov v kontexte cenovej a dôchodkovej politiky v SR.
článok