Výsledky vyhľadávania
- SPÁLOVÁ, Lucia - MIKULÁŠ, Peter. Digital Resilience in the Area of Hybrid Threats: Perception of Concepts Associated with the Ukrainian Military Conflict by Generation Z in Slovakia. In Communication Today : Scientific Journal from the Mass Media and Marketing Communication Field. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2023. ISSN 1338-130X, 2023, vol. 14, no. 2, s. 76-89.
článok
- JUKIĆ, Dinko. Beyond Brand Image: A Neuromarketing Perspective. In Communication Today : Scientific Journal from the Mass Media and Marketing Communication Field. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2023. ISSN 1338-130X, 2023, vol. 14, no. 1, pp. 22-38.
článok
- SILVEIRA, Paolo Duarte - CRISTINA, Marreiros. The Influence of Advertising at the Point-of-Purchase on Shoppers and Brands: An Empirical Study in Convenience Stores. In Communication Today : Scientific Journal from the Mass Media and Marketing Communication Field. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2023. ISSN 1338-130X, 2023, vol. 14, no. 1, pp. 136-156.
článok
- SKRYNNIK, Yuliia. Media as a Construct of the Modern Discursive Personality: Methodology of the Values-Based Approach. In Communication Today : Scientific Journal from the Mass Media and Marketing Communication Field. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2023. ISSN 1338-130X, 2023, vol. 14, no. 1, pp. 40-50.
článok
- UŠÁK, Peter - BEDNÁRIK, Jaroslav. Changes in Purchasing Behaviour After the Onset of the COVID-19 Pandemic Related to the Application of Corporate Social Responsibility. In Communication Today : Scientific Journal from the Mass Media and Marketing Communication Field. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2022. ISSN 1338-130X, 2022, vol. 13, no. 1, pp. 180-188.
článok
- MORAVČÍKOVÁ, Erika. Human Downgrading – The Concept of Human Degradation on Social Media. In Communication Today : Scientific Journal from the Mass Media and Marketing Communication Field. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2022. ISSN 1338-130X, 2022, vol. 13, no. 1, pp. 28-44.
článok
- ŠKARBA, Tomáš - VIŠŇOVSKÝ, Ján. Deliberative Communication in the Context of Authoritarian Sentimentalism and Disinformation Chaos. In Communication Today : Scientific Journal from the Mass Media and Marketing Communication Field. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2022. ISSN 1338-130X, 2022, vol. 13, no. 1, pp. 4-16.
článok
- HORVÁTH, Peter - BRIX, Richard - URC, Erik. Analysis of Political Speeches During the SARS-CoV-2 Pandemic in a Comparative Perspective of Male- and Female-Led Governments. In Communication Today : Scientific Journal from the Mass Media and Marketing Communication Field. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2022. ISSN 1338-130X, 2022, vol. 13, no. 2, pp. 122-135.
článok
- IGAROVÁ, Kristína - KÁDEKOVÁ, Zdenka - KOŠIČIAROVÁ, Ingrida. A Miracle of Nowadays Affecting Consumers’ Behaviour: The Outstanding Influence of Social Media. In Communication Today : Scientific Journal from the Mass Media and Marketing Communication Field. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2022. ISSN 1338-130X, 2022, vol. 13, no. 2, pp. 166-177.
článok
- PŘIKRYLOVÁ, Jana - PÁTÍK, Ladislav. The Position of the Brand and Its Marketing Communication in the Crisis Period. In Communication Today : Scientific Journal from the Mass Media and Marketing Communication Field. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2022. ISSN 1338-130X, 2022, vol. 13, no. 2, pp. 178-195.
článok