HOOLEY, Graham J. - PIERCY, Nigel F. - NICOULAUD, Brigitte. Marketing strategy & competitive positioning. 5th ed. Harlow : Financial Times/Prentice Hall, 2012. xv, 578 s. ISBN 978-0-273-74093-3. [Počet ex. : 1, z toho voľných 0, prezenčne 0]