ISCOBEMM 2018: Business Economics, Management and Marketing 2018. International Scientific Conference. ISCOBEMM 2018: Business Economics, Management and Marketing 2018 : Proceedings of the International Scientific Conference, September 6th and 7th 2018, (Prušánky-Nechory, Czech Republic). 1st Edition. Brno : Masaryk University, 2018. online 247 s. ISBN 978-80-210-9164-1.