Výsledky vyhľadávania
- ARTYUKHOVA, Nadiia et al. Educational Marketing Tools on the Way to Costumer: Analogies with Approaches in Technical Systems Description. In Digitalization and Sustainability for Development Management: Economic, Social, and Environmental Aspects 2023. International Interdisciplinary Scientific Conference. 3rd International Interdisciplinary Scientific Conference “Digitalization and Sustainability for Development Management: Economic, Social, and Environmental Aspects” 2023 : London, UK, October 14-15, 2023. - Les Ulis : Édition Diffusion Presse Sciences, 2023. ISSN 2267-1242, pp. 1-16. VEGA 1/0392/23.
článok
- HULA, Róbert. The Evaluation of a Successful Political Campaign Using Eye-Tracking As a Neuromarketing Method. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2023. ISSN 1339-3081, 2023, roč. 16, č. 1, s. 45-56. I-22-107-00.
článok
- Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. Proceedings of the Scientific Were Completed by: Peter Červenka ; reviewers: Anna Cierniak-Emerych, Aneta Vančová. 1st Edition. Bratislava : Vydavateľstvo EKONÓM, 2023. 122 s. [9,11 AH]. VEGA 1/0354/22. ISBN 978-80-225-5096-3. [Počet ex. : 2, z toho voľných 1, prezenčne 1]
kniha
- FRANCOVÁ, Zuzana. Neuromarketing – The Connection between Neuroscience and Business. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5096-3, pp. 42-55. VEGA 1/0354/22.
článok
- DAŇO, Ferdinand - HANULÁKOVÁ, Eva - KUKURA, Marek. Consumer Neuroscience and Neuromarketing as Platform for Biometric Statistics. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5096-3, pp. 27-41. VEGA 1/0354/22.
článok
- ČVIRIK, Marián. Generation Z Music Perception in the Context of Sound Marketing. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5096-3, pp. 17-26. VEGA 1/0354/22.
článok
- ČERVENKA, Peter - KUCHTA, Martin. Predictive Modeling in Neuromarketing. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5096-3, pp. 5-16. VEGA 1/0354/22.
článok
- ŠÁŠKY, Michael. Nanotechnology: Neuromarketing and the Use of Nanotechnology and Its Potential. In EDAMBA 2022. International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. EDAMBA 2022 : International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5042-0, pp. 441-452.
článok
- HULA, Róbert. Strategy of Ethical Approach in Neuromarketing in Terms of Marketing Research. In Ekonomické rozhľady : vedecký časopis Ekonomickej univerzity v Bratislave. - Bratislava : Ekonomická univerzita v Bratislave, 2022. ISSN 0323-262X, 2022, roč. 51, č. 2, s. 105-128. I-22-107-00.
článok
- HULA, Róbert. Možnosti využívania neurónových sietí v podmienkach neuromarketingu. In MERKÚR 2022. International Scientific Conference for PhD. Students and Young Scientists. MERKÚR 2022 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists. - Bratislava : Vydavateľstvo EKONÓM, 2022. ISBN 978-80-225-5013-0, pp. 100-110.
článok