Výsledky vyhľadávania
- LESÁKOVÁ, Dagmar. The Impact of Health Perception and Health-related Determinants on Healthy Food Consumption in Older People in Slovakia. In Acta Scientiarum Polonorum. - Warsaw : Wydawnictwo SGGW. ISSN 2450-047X, 2020, vol. 19, no. 1, pp. 33-40. VEGA 1/0339/18.
článok
- LESÁKOVÁ, Dagmar. Správanie vo vzťahu k zdraviu : determinanty, perspektívy a intervenčné možnosti. Recenzenti: Valéria Michalová, Dana Šímová. 1. vydanie. Bratislava : GUPRESS, 2020. 115 s. [7,50 AH]. VEGA 1/0339/18. ISBN 978-80-973696-0-6.
kniha
- LESÁKOVÁ, Dagmar - REHÁK, Róbert. Empirical Exploration of Customer Management Focus and Its Impact on Business Performance. - Registrovaný: Scopus, Registrovaný: Web of Science. In Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie = journal for economic theory, economic policy, social and economic forecasting. - Bratislava : Ekonomický ústav SAV : Prognostický ústav SAV, 2020. ISSN 0013-3035, 2020, roč. 68, č. 7, s. 714-736 online. VEGA 1/0339/18.
článok
- LESÁKOVÁ, Dagmar. Choice Architecture in Healthy Consumption Behaviour. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : Proceedings from 19th International Joint Conference, May 24, 2019, (Prague, Czech Republic). - Bratislava : Vydavateľstvo EKONÓM, 2019. ISBN 978-80-225-4620-1. ISSN 2453-6113, pp. 187-195. VEGA 1/0339/18.
článok
- LESÁKOVÁ, Dagmar. Age Identification in Elderly Segment and Its Impact on Marketing Communication. In Enterprise and Competitive Environment 2019. Annual International Conference. Enterprise and Competitive Environment 2019 : Abstracts of the 22nd Annual International Conference, March 21–22, 2019, Mendel University, (Brno, Czech Republic). - Brno : Mendel University in Brno, 2019. ISBN 978-80-7509-654-8, pp. 35.
článok
- LESÁKOVÁ, Dagmar - DAŇO, Ferdinand. Transferovateľné zručnosti pre 3. stupeň štúdia. Recenzenti: Valéria Michalová, Dana Šímová. 1. vydanie. Praha : Wolters Kluwer ČR, 2019. [144 s.] [7,2 AH]. KEGA 001 EU-4/2017. ISBN 978-80-7598-484-5.
kniha
- LESÁKOVÁ, Dagmar. Cognitive Age and Its Relevance to Targeting Seniors. In KNOWCON 2019. Knowledge on Economics and Management: Profit or Purpose. Conference. KNOWCON 2019. Knowledge on Economics and Management: Profit or Purpose : Conference Proceedings, September, 5-6, 2019, (Olomouc, Česko). - Olomouc : Palacký University Olomouc, 2019. ISBN 978-80-244-5543-3, pp. 124-130 online. VEGA 1/0339/18.
článok
- LESÁKOVÁ, Dagmar. Health Conscious Food Consumption Behavior in Seniors´ Segment. In Trends and Challenges in the European Business Environment: Trade, International Business and Tourism. International Scientific Conference. Trends and Challenges in the European Business Environment: Trade, International Business and Tourism : Proceedings of the 6th International Scientific Conference, October 17 - 18, 2019 (Mojmírovce, Slovak Republic). - Bratislava : Vydavateľstvo EKONÓM, 2019. ISBN 978-80-225-4646-1, pp. 285-292 CD-ROM. VEGA 1/0339/18.
článok
- LESÁKOVÁ, Dagmar. Health Conscious Consumer Behaviour. Reviewers: Joanna Szwacka-Mokrzycka, Frank Hoffmann. 1st Edition. Praha : Wolters Kluwer ČR, 2019. 123 s. [6,4 AH]. VEGA 1/0339/18. ISBN 978-80-7598-574-3.
kniha
- LESÁKOVÁ, Dagmar. The Role of Self-perceived Age in Advertising Strategies. In Knowledge-Economy-Society : Challenges for Contemporary Economies - Global, Regional, Network and Orgazational Perspective. - Toruň : Cracow University of Economics, 2019. ISBN 978-83-7285-891-7, pp. 259-268 online. VEGA 1/0339/18.
článok