Výsledky vyhľadávania
- Najviac privátiek je v kategóriách mlieko a mäso. In Instore : [Slovakia]. - Bratislava : Events & Publishing, 2024. ISSN 1336-2348, 2024, roč. 22, č. 1, s. 38-39.
článok
- Z Biedronky strach nemáme. In Tovar & Predaj. - Praha : ATOZ Marketing Services, 2024. ISSN 1805-0549, 1-2, č. 75, (2024.
článok
- Silnie postavenie privátnych značiek. In Instore : [Slovakia]. - Bratislava : Events & Publishing, 2024. ISSN 1336-2348, 2024, roč. 22, č. 3, s. 42-43.
článok
- KMETY BARTEKOVÁ, Mária - BOOROVÁ, Brigita. The Impact of Patent Applications and R&D Expenditure on the Sustainable Brand Index: An Analysis of Innovation's Role in Advancing Sustainability in Finland and Norway. In Economic and Social Development. International Scientific Conference. Economic and Social Development : 114th International Scientific Conference on Economic and Social Development. - Varazdin, Croatia : Varazdin Development and Entrepreneurship Agency, 2024. ISSN ISSN 1849-7535, pp. 119-124. VEGA 1/0465/23.
článok
- POLLÁK, František et al. Reputation Analysis of Selected European and US Brands in the Context of the COVID-19 Pandemic. In International Conference on Entrepreneurship and Economy in an Era of Uncertainty. Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023. - Singapore : Springer Nature Singapore, 2024. ISBN 978-981-97-0995-3, pp. 895-915.
článok
- MARKOVIČ, Peter - POLLÁK, František. Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands in the Context of Global Pandemic. In International Conference on Entrepreneurship and Economy in an Era of Uncertainty. Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023. - Singapore : Springer Nature Singapore, 2024. ISBN 978-981-97-0995-3, pp. 917-937.
článok
- Prinesieme vlastné značky aj vernostný program. In Tovar & Predaj. - Praha : ATOZ Marketing Services, 2024. ISSN 1805-0549, 3-4, č. 76, (2024.
článok
- SORRENTINO, Guiseppe et al. Supporting Management Decisions for M&A Transactions Based on the Strategic Allocation of Intangible Assets. - Registrovaný: Scopus. In Problems and Perspectives in Management. - Sumy : LLC "СPС "Business Perspectives". ISSN 1810-5467, 2024, vol. 22, no. 2, pp. 539-554. 2023-05-15-003.
článok
- ČVIRIK, Marián - KUKUČKOVÁ, Zuzana. The Importance and Effectiveness of Audio and Visual Aspects of Brands in Strategic Management. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2024. ISSN 1339-3081, 2024, roč. 17, č. 2, s. 119-126. I-24-105-00.
článok
- PASTIER, Michal. Žltá kniha budovania značky. 1. vydanie. Bratislava : barecz & conrad books, 2023, dotlač 2024. 604 s. ISBN 978-80-8258-011-5. [Počet ex. : 1, z toho voľných 0, prezenčne 1]
kniha