DOKBAT 2017. Annual international Bata conference for Ph.D. students and young researchers. DOKBAT 2017 : conference proceedings : 13th annual international Bata conference for Ph.D. students and young researchers : 26.4.2017, [Zlín, Czech Republic]. 1st ed. Zlín : Tomas Bata University in Zlín, Faculty of Management and Economics, 2017. online [342 s.]. ISBN 978-80-7454-654-9.