Výsledky vyhľadávania
- Promotion and Marketing Communications. 1st Edition. London : IntechOpen, 2020. 193 s. ISBN 978-1-83880-227-1. [Počet ex. : 3, z toho voľných 0, prezenčne 3]
kniha
- ČERVENKA, Petr et al. Development, Tendency, Testing and Success of Marketing Communications. - Registrovaný: Scopus, Registrovaný: Web of Science. In ICETA 2018: Emerging eLearning Technologies and Applications. International Conference. ICETA 2018: Emerging eLearning Technologies and Applications : Proceedings of the 16th International Conference, 15-16 November 2018, (Stary Smokovec, Slovakia). - Danvers : Institute of Electrical and Electronics Engineers IEEE, 2018. ISBN 978-1-5386-7914-2, pp. 87-92 online. VEGA 1/0251/17, KEGA 026EU-4/2018.
článok
- ŠTRACH, Pavel. Marketing Through Five Senses: on the Use of Sensory Marketing in Marketing Communications. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2018. ISSN 1338-7944, 2018, roč. 13, č. 3, s. 59-60.
článok
- ANDREWS, J. Craig - SHIMP, Terence A. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 10th Edition. Boston : CENGAGE Learning, 2018. 635 s. ISBN 978-1-337-28265-9. [Počet ex. : 1, z toho voľných 0, prezenčne 1]
kniha
- ŠTRACH, Pavel. Too much is never enough: is there a tipping point in marketing communications? In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2017. ISSN 1338-7944, 2017, roč. 12, č. 2, s. 54-55.
článok
- GORLEVSKAYA, Liudmila. Building effective marketing communications in tourism. In Studia commercialia Bratislavensia : scientific journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Obchodná fakulta Ekonomickej univerzity v Bratislave, 2016. ISSN 1337-7493, 2016, roč. 9, č. 35, s. 252-265.
článok
- JERGOVÁ, Natália. New trends in marketing communications of enterprises. In Marketing management, trade, financial and social aspects of business. International scientific conference. Marketing management, trade, financial and social aspects of business : conference proceedings of the 3rd international scientific conference : october 22 - 23, 2015, Košice, Slovak Republic. - Košice : Faculty of Business Economics with seat in Košice, 2016. ISBN 978-80-225-4163-3, s. 39-42 CD ROM.
článok
- MIŠÚNOVÁ, Ema. Trends in the Development of Tourism Marketing Communications. - Registrovaný: Web of Science. In CERS - 5th Central European conference in regional science. international conference. CERS - 5th Central European conference in regional science : international conference proceedings, october 5th-8th, 2014, Košice. - Košice : Technical University of Košice, 2015. ISBN 978-80-553-2015-1, s. 622-633 CD-ROM. APVV-0101-10 KRENAR.
článok
- ŠTRACH, Pavel. Unusual advertising or the dawn of a traditional component of marketing communications? In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2014. ISSN 1338-7944, 2014, roč. 9, č. 4, s. 58-59.
článok
- CSIKÓSOVÁ, Adriana - ANTOŠOVÁ, Mária - ČULKOVÁ, Katarína. Strategy in Direct and Interactive Marketing and Integrated Marketing Communications. - Registrovaný: Web of Science. In World Conference on Educational Sciences. Procedia Social and Behavioral Sciences : 5th World Conference on Educational Sciences : 5-8 February 2013, Sapienza University of Rome, Italy. - Amsterdam : Elsevier, 2014. ISSN 1877-0428, 2014, vol. 116, pp. 1615-1619. VEGA 1/0270/08.
článok