Výsledky vyhľadávania
- DANESHJO, Naqibullah - FRANCOVÁ, Zuzana. Marketing Management of Innovative Enterprise Development. In Trends and Innovative Approaches in Business Processes 2023. International Scientific Conference. Trends and Innovative Approaches in Business Processes 2023 : Proceedings of the XXVI. International Scientific Conference, The Area of the Hotel Nad Przełomem, Sromowce Niżne, Poland, September 12th - 14th, 2023. - Košice : Technická univerzita v Košiciach, 2023. ISBN 978-80-553-4433-1, pp. 158-163.
článok
- KOTLER, Philip. Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien. 2023, 16., aktualisierte Auflage. ISBN 9783868944433.
kniha
- ĆIROVIĆ, Dragana - MELOVIĆ, Boban - DUDIĆ, Branislav. Marketing Management on the Organic Products Market - Key Concepts, New Trends and Experiences from Montenegro. 1st Edition. Praha : Wolters Kluwer ČR, 2022. 195 s. ISBN 978-80-7676-427-9. [Počet ex. : 1, z toho voľných 0, prezenčne 1]
kniha
- MALÍČKOVÁ, Lucia et al. Marketing Management in Retail in the Context of the Growing Trend of Electric Vehicles. - Registrovaný: Scopus, Registrovaný: Web of Science. In Tem Journal: Technology, Education, Management, Informatics : Journal of the Association for Information Communication Technologies, Education and Science. - Novi Pazar : UIKTEN. ISSN 2217-8309, 2022, vol. 11, no. 3, pp. 1291-1299 online. KEGA 032EU-4/2020, KEGA 030EU-4/2022.
článok
- NATORINA, Alona - BUTKO, Mykola. Marketing Management Risks of Online Business: Taxonomy, Verification and Assessment. In Economic annals-XXI : Research Journal. - Kiev : Institute of Society Transformation, 2021. ISSN 1728-6239, 2021, vol. 192, no. 7-8, s. 137-147.
článok
- SHEMYATIKHINA, L. - SHIPITSYNA, K. - USHEVA, M. Marketing Management of a Nonprofit Organization. In Ekonomicko-manažérske spektrum. - Žilina : Žilinská univerzita v Žiline, 2020. ISSN 2585-7258, 2020, vol. 14, no. 1, pp. 19-29.
článok
- HOSSEINIFARD, Seyedmohammad et al. Effects of Customer Knowledge Management on Marketing Management and Results: Case Study in Business Companies, FARS. In European Scientific Journal. - Azores : European Scientific Institute and University of the Azores, 2020. ISSN 1857-7431, 2020, vol. 16, no. 16, pp. 244-254.
článok
- Marketing Management, Trade, Financial and Social Aspects of Business (MTS 2018): Production Management and Business Development. International Scientific Conference. Marketing Management, Trade, Financial and Social Aspects of Business (MTS 2018): Production Management and Business Development : Proceedings of the 6th Annual International Scientific Conference on Marketing Management, Trade, Financial and Social Aspects of Business (MTS 2018), 17-19 May 2018, (Košice, Slovak Republic) and (Uzhhorod, Ukraine). Editors: Bohuslava Mihalčová, Petra Szaryszová, Lenka Štofová... [et al.]. 1st Edition. Leiden : CRC Press/Taylor & Francis Group, 2019. [257 s.] [12,85 AH]. ISBN 978-1-138-60415-5. [Počet ex. : 1, z toho voľných 0, prezenčne 1]
kniha
- TEPLICKÁ, Katarína. The Concept of Kaizen and Its Use in Marketing Management. In Ecoletra.com : scientific eJournal. - Lewes : Ecoletra.com LLC, 2019. ISSN 2377-9748, 2019, vol. 5, no. 1, pp. 39-46.
článok
- LESÁKOVÁ, Dagmar. Design Aspects in Marketing Management of Retail Stores. In Knowledge – Economy – Society : Contemporary Challenges of Economic Resources Management. - Cracow : Foundation of the Cracow University of Economics, 2018. ISBN 978-83-65907-40-0, pp. 115-123 online. VEGA V-18-129-00.
článok