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Communication as the part of customer relationship building
Title Communication as the part of customer relationship building Translation Komunikácia ako súčasť budovania vzťahu so zákazníkom Author info Helena Labská, Kornélia Richterová Author Labská Helena EUBOBFKMA - Katedra marketingu OBF Co-authors Richterová Kornélia EUBOBFKMA - Katedra marketingu OBF Source document CRM 2008 : Customer Relationship Management ‘08 : the international scientific conference : proceedings of the abstracts organized in framework of grant GACR 402/06/0577 “Increase of Company Performance Efficiency through Differentiated CRM on the Basis of Customer Actual and Potential Value to a company” : September, 24th - 25th, 2008 Pardubice. S. 79-85. - Pardubice : Univerzity of Pardubice, 2008. ISBN 978-80-7395-130-6 Document kind schedule of articles from year books Language English Country of Edition Czech Republic systematics 339.18 - Obchodná technika Keywords obchod elektronický * internet * zákazníci * komunikácia Annotation Metodologické poznámky. Pravdepodobnosť návratu zákazníka a marketingové komunikačné faktory. Nakupovanie cez internet. Elektronický obchod. Public work category Reports at international scientific conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E09 00091-003, OBF - Archív EPC, originál dokumentu
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