Number of the records: 1  

Conceptualizing the brand as the value: approaches and methods to its valuation

  1. Title Conceptualizing the brand as the value: approaches and methods to its valuation
    Author infoLenka Pčolinská
    Author Pčolinská Lenka EUBPHFKMR - Katedra marketingu a obchodu PHF
    Source documentMarketing inspirations. Roč. 4, č. 1 (2009) s. 30-35. - Bratislava : Univerzita Komenského v Bratislave, 2009. ISSN 1336-796X
    Document kindschedule of articles from periodics
    LanguageEnglish
    Country of EditionSlovak Republic
    Public work categoryScientific titles in home not carented magazines and other year-books
    DatabasePUBLIKAČNÁ ČINNOSŤ
    No. of Archival CopyE09 01940-001, kópia plného textu

    article

    article

      To the basket
Number of the records: 1  

  This site uses cookies to make them easier to browse. Learn more about how we use cookies.

Accept allSettingsReject all