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The Marketing of High-tech Innovation: Research and Teaching as a Multidisciplinary Communication Task
Title The Marketing of High-tech Innovation: Research and Teaching as a Multidisciplinary Communication Task Translation Marketing high-tech inovácií: Výskum a výučba ako multidisciplinárna komunikačná úloha Author info Rainer Hasenauer, Peter Filo, Herbert Störi Author Hasenauer Rainer Co-authors Filo Peter EUBOBFKMA - Katedra marketingu OBF Störi Herbert Source document 1st international M-Sphere conference for multidisciplinarity in science and business : book of abstracts : 4th - 6th October 2012, Dubrovnik, Croatia. P. 50. - Dubrovnik : Accent, 2012. ISBN 978-953-99762-9-1 Note Abstrakt. - N00092 Other Interrelated Works The marketing of high-tech innovation: research and teaching as a multidisciplinary communication task / Hasenauer Rainer ; Filo Peter ; Störi Herbert Document kind schedule of articles from year books Language English Country of Edition Croatia systematics 339.92 - Medzinárodná hospodárska spolupráca Keywords technika nová * inovácia * marketing * komunikácia multikultúrna * vzdelávanie vysokoškolské * stredná Európa * východná Európa URL https://issuu.com/tvranes/docs/book_of_abstracts_m-sphere_conference_2012/64
https://www.m-sphere.com.hr/book-of-abstractsPublic work category Abstractions of scientific titles in year-books from international conferences Database PUBLIKAČNÁ ČINNOSŤ References (1) - PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E12 01142-001, kópia plného textu
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