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Values and Life Style Segmentation of Older Consumers
Title Values and Life Style Segmentation of Older Consumers Translation Segmentácia hodnôt a životného štýlu starších spotrebiteľov Author info Dagmar Lesáková Author Lesáková Dagmar EUBOBFKMA - Katedra marketingu OBF Source document Enterprise and competitive environment : conference abstract proceedings : [17th annual international conference, march 6-7, 2014, Brno, Czech Republic]. S. 228 CD-ROM. - Bučovice : Martin Stříž Publishing, 2014 ; Enterprise and competitive environment International conference. ISBN 978-80-87106-74-7 Note Abstrakt Document kind schedule of articles from year books Language English Country of Edition Czech Republic Public work category Abstractions of scientific titles in year-books from international conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E14 00258-016, originál dokumentu
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