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Ethics and Neuromarketing
Title Ethics and Neuromarketing : Implications for Market Research and Business Practice Author info editors Andrew R. Thomas ... [et al.] Another authors Thomas Andrew R. (Editor) Pop Nicolae Alexandru (Editor) Iorga Ana Maria (Editor) Issue data Cham : Springer , 2017. - 209 s. ISBN 978-3-319-45607-2 DOI 10.1007/978-3-319-45609-6 Document kind miscellanea Language English Country of Edition Switzerland systematics 339.138 - Marketing Keywords neuromarketing * neuroveda * etika * ochrana dát Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 921416
book
Call number Location Sublocation Info 921416 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1