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Management of the retail processes by the tools of marketing
Title Management of the retail processes by the tools of marketing Translation Manažment maloobchodných procesov nástrojmi marketingu Author info Marian Toman Author Toman Marian EUBOBFKMA - Katedra marketingu OBF Source document EDAMBA 2014 : proceedings of the international scientific conference for doctoral students and young researchers : 13th - 14th november 2014, Bratislava, Slovak Republic. pp. 581-589 [CD-ROM]. - Bratislava : Publishing House EKONÓM, 2014 / Brčáková Martina ; Wallner Jozef ; Bartalosová Erika ; Baumgartner Boris ; EDAMBA 2014 International scientific conference. ISBN 978-80-225-4005-6 Document kind schedule of articles from year books Language English Country of Edition Slovak Republic systematics 332.1 - Oblastné (regionálne) hospodárstvo. Priestorová ekonomika Keywords marketing manažment * maloobchod * analýzy * geografia * ekonomika priestorová Annotation Priestorový marketing (geomarketing, spatial marketing) a nástroj GIS (geographic information system) ako zdroj inovačnej stratégie. Maloobchodné lokácie a GIS - modelovanie. Reklama a marketing manažment v maloobchode. Public work category Reports at home scientific conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E14 01791-052, originál dokumentu
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