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Conceptualizing the brand as the value: approaches and methods to its valuation
Title Conceptualizing the brand as the value: approaches and methods to its valuation Author info Lenka Pčolinská Author Pčolinská Lenka EUBPHFKMR - Katedra marketingu a obchodu PHF Source document Marketing inspirations. Roč. 4, č. 1 (2009) s. 30-35. - Bratislava : Univerzita Komenského v Bratislave, 2009. ISSN 1336-796X Document kind schedule of articles from periodics Language English Country of Edition Slovak Republic Public work category Scientific titles in home not carented magazines and other year-books Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E09 01940-001, kópia plného textu
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