Number of the records: 1
An Innovative Pilot Study of Ethnocentrism in the Context of Visual Elements in Marketing Management
SYS 0308861 LBL $$$$$naa$$22$$$$$$$$450$ 005 20250619102304.7 035 $a 1375481 $2 CREPC2 100 $a 20250604d2025łłłłm--y0sloc0103----ba 101 0-
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$a An Innovative Pilot Study of Ethnocentrism in the Context of Visual Elements in Marketing Management $f Marián Čvirik, Naqibullah Daneshjo, Ferdinand Daňo, Peter Drábik 301 $a KEGA 030EU-4/2022 301 $a VEGA 1/0064/23 301 $a A-24-102/0025/00 301 $a A-25-102/3020/15 330 $a Článok skúma interdisciplinárnu tému: etnocentrizmus a vnímanie farieb. Skúma sa level etnocentrizmu spotrebiteľov v generácii Z a vnímanie a preferencia farieb. Sleduje sa ich vzájomné ovplyvňovanie. 463 -1
$1 001 eu_un_cat*0310846 $1 010 $a 978-981-96-4115-4 $1 200 1 $a New Challenges of the Global Economy for Business Management $e Global Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2024 $v Pp. 823-834 $1 210 $a Singapore $c Springer Nature Singapore $d 2025 $1 215 $a [1733] s. $1 710 12 $a Global Conference on Entrepreneurship and Economy in an Era of Uncertainty $d 4. $e Da Nang, Vietnam $f 27.-28.11.2024 541 1-
$a Inovatívna pilotná štúdia etnocentrizmu v kontexte vizuálnych prvkov v marketingovom manažmente 610 1-
$9 eu_un_auth*h0005900 $a spotrebitelia 610 1-
$9 eu_un_auth*0086658 $a etnocentrizmus spotrebiteľský 610 1-
$9 eu_un_auth*h0002231 $a generácie 610 1-
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$3 eu_un_auth*p0070870 $a Drábik $b Peter $p EUBOBFKMA $4 070 $9 25 $f 1981- $T Katedra marketingu OBF 801 -0
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Number of the records: 1