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An Innovative Pilot Study of Ethnocentrism in the Context of Visual Elements in Marketing Management

  1. ČVIRIK, Marián et al. An Innovative Pilot Study of Ethnocentrism in the Context of Visual Elements in Marketing Management. In Global Conference on Entrepreneurship and Economy in an Era of Uncertainty. New Challenges of the Global Economy for Business Management : Global Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2024. - Singapore : Springer Nature Singapore, 2025. ISBN 978-981-96-4115-4, pp. 823-834. KEGA 030EU-4/2022, VEGA 1/0064/23, A-24-102/0025/00, A-25-102/3020/15.
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