Number of the records: 1  

Emotional branding

  1. Title Emotional branding : how successful brands gain the irrational edge
    Author infoDaryl Travis (with help from Harry)
    Author Travis Daryl
    Issue dataRoseville : Prima Venture , 2000. - xiii, 306 s.
    ISBN0-7615-2911-X
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 620.2 - Náuka o tovare. Tovaroznalectvo
    Keywords značky výrobkov * servis * zákazníci * manažment
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number840620

    Call numberLocationSublocationInfo
    840620SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

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