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Strategic Branding in Tourism
Title Strategic Branding in Tourism [elektronický zdroj] : Build and Elevate Your Travel Brand Identity Author info Jamie-Lee Abtar Author Abtar Jamie-Lee Issue data London : Kogan Page , 2026. - 284 s. Issue 1st Edition ISBN 9781398623736 (e-ISBN) Note ProQuest e-books. Document kind monographs Language English Country of Edition Great Britain systematics 338.48 - Cestovný ruch. Politika cestovného ruchu Keywords ruch cestovný * budovanie značky * komunikácia marketingová * influencer marketing * inteligencia umelá URL https://ebookcentral.proquest.com/lib/euba-ebooks/detail.action?docID=32636982 Database BOOKS Call number 934661
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Number of the records: 1