Number of the records: 1
The Fundamentals and practice of marketing
Title The Fundamentals and practice of marketing Author info John Wilmshurst Author Wilmshurst John Issue data Oxford : Butterworth-Heinemann , 1995. - 324 s. Issue 3. rev. ed. Edition Marketing Series , Student ISBN 0-7506-0997-4 Document kind monographs Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords marketing * teória a prax * tovar * zákazníci * predaj * reklama * podpora predaja * marketing medzinárodný * plánovanie Database BOOKS Copy count 2, currently available 1, at library only 1 Call number 777963, 777964
Call number Location Sublocation Info 777963 SEK Sklad knižničného fondu availaible 777964 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1