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The Fundamentals and practice of marketing

  1. Title The Fundamentals and practice of marketing
    Author infoJohn Wilmshurst
    Author Wilmshurst John
    Issue dataOxford : Butterworth-Heinemann , 1995. - 324 s.
    Issue3. rev. ed.
    Edition Marketing Series , Student
    ISBN0-7506-0997-4
    Document kindmonographs
    LanguageEnglish
    Country of EditionGreat Britain
    systematics 339.138 - Marketing
    Keywords marketing * teória a prax * tovar * zákazníci * predaj * reklama * podpora predaja * marketing medzinárodný * plánovanie
    DatabaseBOOKS
    Copy count2, currently available 1, at library only 1
    Call number777963, 777964

    Call numberLocationSublocationInfo
    777963SEKSklad knižničného fonduavailaible
    777964SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

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