1. The handbook of online marketing research
Title | The handbook of online marketing research : [knowing your customer using the net] |
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Author info | Joshua Grossnickle, Oliver Raskin |
Author | Grossnickle Joshua |
Co-authors | Raskin Oliver |
Issue data | New York : McGraw-Hill, Inc. , 2001. - xxi, 433 s. |
ISBN | 0-07-136114-6 |
Document kind | handbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.13 - Trh všeobecne. Analýza trhu |
Keywords | prieskum trhu * zber dát * trh * trh elektronický * analýza trhu * testovanie výrobkov * marketing * stratégia marketingová * konkurencia trhová * rating obchodný |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 791939 |