1. Archetypes in branding
Title | Archetypes in branding : a toolkit for creatives and strategists |
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Author info | Margaret Pott Hartwell and Joshua C. Chen |
Author | Hartwell Margaret Pott |
Co-authors | Chen Joshua C. |
Issue data | Cincinnati : HOW books , 2012. - 122 s. |
ISBN | 978-1-4403-0818-5 , 1-4403-0818-7 |
Document kind | príručky praktické |
Language | English |
Country of Edition | United States of America |
systematics | 659.1 - Propagácia. Reklama |
Keywords | značky * obchod * charakter práce * osobnosť * psychológia * umenie * dizajnéri * reklama * konkurencieschopnosť |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 885468 |