1. The Application of importance-performance analysis (IPA) in evaluating retail services
Title | The Application of importance-performance analysis (IPA) in evaluating retail services |
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Author info | Dagmar Lesáková |
Author | Lesáková Dagmar EUBOBFKMA - Katedra marketingu OBF |
Source document | Knowledge for market use 2016: our interconnected and divided world : international scientific conference : 8-9 September 2016, Olomouc. P. 270-275. - Olomouc : Societas scientiarum Olomucensis II, 2016 ; Knowledge for market use 2016: our interconnected and divided world Conference / Chovancová Miloslava. ISBN 978-80-87533-14-7 |
Note | VEGA 1/0612/15. - Registrovaný: Web of Science |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Czech Republic |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | potraviny * nákup * seniori * správanie spotrebiteľa * spokojnosť zákazníkov * maloobchod * služby obchodné |
Public work category | Reports at international scientific conferences |
Registered in | WOS |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E16 00882-001, kópia plného textu |