1. Le data marketing
Title | Le data marketing : la collecte, l'analyse et l'exploitation des données au coeur du marketing moderne |
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Author info | Julien Hirth |
Author | Hirth Julien |
Issue data | Paris : EYROLLES , 2017. - 292 s. |
ISBN | 978-2-212-56473-0 |
Document kind | textbooks |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | marketing * dáta * zber dát * analýza zhluková |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 897017 |