1. Marketing international
Title | Marketing international : rappels théoriques et cas pratiques : exercices corrigés |
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Author info | Brigitte Plançon |
Author | Plançon Brigitte |
Issue data | Paris : MA Editions - ESKA , 2016. - 197 s. |
ISBN | 978-2-8224-0454-9 |
Document kind | textbooks |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | marketing medzinárodný * stratégia marketingová * benchmarking * analýza swot * marketing mix * komunikácia marketingová * distribúcia * kultúra |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 897011 |